Xbox 360 and EA Bring Beloved HASBRO FAMILY

Watch out, Junior. Now your cousin in Boston can sink your Battleship
in Phoenix. The HASBRO FAMILY GAME NIGHT destination from Electronic
Arts Inc. (Nasdaq "ERTS") launches Wednesday on Xbox LIVE, the premier
gaming and entertainment network.

Starting Wednesday, players can download digital versions of some of
the world's most beloved family-friendly board games: SCRABBLE,
CONNECT 4, BATTLESHIPand YAHTZEE. Through Xbox LIVE, fans can then
play these cherished games with friends and family members1 seated
nearby on the couch or across the globe.2 BOGGLE, SORRY! and SORRY!
Sliders will also launch on Xbox LIVE Arcade in the coming months.

The HASBRO FAMILY GAME NIGHT destination is one of many ways Xbox 360
is bringing families more fun and entertainment at a greater value
than ever before. Xbox 360 puts the entertainment you love all in one
place. Want to host a family movie night any time? Download or
instantly watch one of the 30,000 movies and TV shows on Xbox LIVE.3
Looking for a new twist on game night? Pick up one of the more than
200 family-friendly games that get everyone playing together on Xbox
360.

"Hasbro defined the original family game night," said Scott Austin,
director of digitally distributed games at Microsoft. "Today, Xbox 360
is introducing a new generation of game players to the next generation
of family game night through Xbox LIVE Arcade. Families can now
connect and play across the globe in addition to across the coffee
table."

The HASBRO FAMILY GAME NIGHT lineup takes full advantage of the latest
features and innovations on Xbox LIVE. Play as your own custom avatar
and use voice chat to declare, "I win!" in real time to friends and
family around the world. You can show off your mad word skills,
increase your Gamerscore, earn Achievements when you connect four in a
row and compete for a top spot on the Xbox LIVE Arcade leader boards.