With this, Airtel delivers the Triple Play Advantage of Telephony, broadband and Entertainment Service to its customers.
The Triple Play Service will be initially available to customers in Delhi, Gurgaon and Noida starting January 19, 2009.
On this occasion, Atul Bindal, President-Telemedia Services, Bharti Airtel, said, "Today, with the launch of Airtel digital TV interactive, we begin offering the Triple Play Advantage offer to our customers - leading in with voice, then broadband and now television and video on demand. We offer our customers a Single Knock on The Door experience - a uniform Airtel Quality of Experience with a single Customer Service interface and a single unified bill for voice, broadband and TV and video entertainment."
Airtel's state-of-the-art IPTV Headend, with best-in-class MPEG4-10 compression technology, will allow it to offer more content and better quality images as well as services like live broadcast television, network based time-shifted TV, real video-on-demand and a host of other interactive services.
Airtel will deliver its IPTV service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This latest technology enables high-speed broadband connectivity which in turn delivers superior digital video and audio quality.
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