Wednesday, 15 June 2011

iPhone features in rivals' new phones

Copying a few pages from the playbook of Apple Inc's (AAPL.O) iPhone
strategy, which brings many of the powers of the Internet to mobile
phones, is no way to beat the computer interloper at its game.

But that's exactly what many of the world's biggest handsets makers
are trying to do with new copycat phones and services that ape key
features of the iPhone.

At Mobile World Congress in Barcelona, the world's biggest annual
trade show for the wireless industry, Apple is everywhere and nowhere.
The company avoids such events, preferring to unveil products at its
own venues.

The handset business will produce more than a billion phones this
year, but is suffering a crisis of confidence brought on by sharply
changing business models that has only been exaggerated by the global
economic slump.

"Imagination is expensive in a year such as this," said Richard
Windsor, a technology analyst at the conference who is with Nomura
Securities in London.

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