The problem with not having the overall performance leadership is that your pricing is essentially determined by that of the company that does.
This is the situation AMD has found itself in since the launch of Intel's Core 2 architecture.After Intel threw down the silicon gauntlet by reducing the prices of its processors, AMD have seemingly responded in the only way they could: by cutting the cost of their 45nm Phenom II chips.
However, Intel dropped the price of the faster Q9400 to $213, instantly rendering the Phenom II 940 much less competitive.
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